"Your website not getting any visitors .....
                                       
                                      …or simply under-performing?"

"Can’t find your site in the search engines......
                                            
                                      …or just not enough sales?"

Over 90% of New Zealand websites are under achieving! Put simply, they just aren't doing what they were designed to do. And what’s worse, after all that money you've spent, they just don’t provide the business that you expected.

"...and you want to know why?"

Well the bad news is that there can be a whole range of reasons ..… …...and the good news is that many of these problems can be fixed relatively easily.

The 5 golden secrets to to a successful website are:

• The structure and design of the site
  
• The content
  
• The appropriate online marketing of the site
  
• Good site management
  
• Management committment to continued improvement

So let's look at these 5 essential points in a bit more detail.....

The Structure and Design of the Site:

The biggest mistake is to believe that a great web designer builds the best website.

The fact is that the best webdesigners do not generally understand the first thing about what needs to be included within the site for the website to rank well within the main search engines. And they cant be expected to know, because they are not experts in the matter.

And the search engines is where more than 80% of your visitors, business and sales will come from.

You can have the most wonderfully attractive website with all the technical whistles and bells, but if the right information is not included within the structure of each page, then your website will go nowhere fast.

For more information on this subject see our pages on Search Engine Marketing and Web Design.

The Content:

The bottom line is that you need the right content on your website for 3 primary reasons.

• It assists in getting your website into the most favourable position on the search engines.
  
• It makes all the difference in converting visitors into paying customers.
  
• It makes the difference between the vistor being a one time purchaser or becoming repeat business.

......and be particularly aware of another common mistake that most website owners make…. neither the owner of the site or the webdesigner ever have the time or the opportunity to step back and look at the site from the visitors perspective. Ooops – a major blunder.

For more information see our page on Website Design.

The Appropriate Online Marketing of the Site:

The key to successful online marketing is bringing in the experts to do it for you.

Why?

  ..........because for online marketing to be successful it requires the expertise and specialist skills of those who fully understand how to use the infrastructure of the internet to reach your target market.

The biggest mistakes we see are made by those businesses who think that they can use the services of one of the established advertising and marketing companies that arrange their TV, radio and print advertising for them. But the trouble is, that most of those traditional Advertising and Marketing companies have websites that cannot even be found on the internet and the Search Engines, ........ so what chance has the client got of getting results?

When it comes to successful online marketing, the first step is to ensure that your potential customers can find you on the Search Engines.

Why?

Because it is the Search Engines that can generate business for you 24 hours a day, 7 days a week, without it costing you a dollar.

For further important information on this essential topic, see our page on Search Engine Marketing.

The second most important online marketing tool is Affiliate Marketing.

An Affiliate Marketing Program allows you to have your site advertised and promoted on literally hundreds of other websites without it costing anything until a sale is completed. This is one of the few if any marketing strategies that allows you to tie your advertising expenditure directly to the revenue generated.

For more information take a look at our page dedicated to the subject of Affiliate Marketing.

And there are other online marketing tools you should consider - and for more important information on these, take a look at our our pages on Internet Marketing, Email Marketing, Link Marketing and Online Marketing Tools.

Good Site Management

Just like a car with a full tank of petrol, there is only so many miles it will do before it slows down and comes to a complete stop, your website is no different.

A successful website will only be successful on an ongoing basis with the right care, attention and reliable management. Any website owner that expects their website to thrive and produce increasing business, should either employ those with the relevant expertise, or alternatively outsource the management of the site to an internet consultant that knows what they are doing. It doesn’t have to cost a fortune, but it can cause a fortune in lost business without it.

For more information see our page on Website Management.

Management Committment to Continued Improvement

The Internet is a constantly evolving medium. New technology and online marketing tools are appearing every week that can improve the success rate of your website. Search Engine marketing methology that virtually assured you a front page position on Google a year ago, has now changed completely. And therefore any website that is expected to be successful on an ongoing basis must have a management that is committed to a policy of continued improvement.

It always amazes us that there are so many website owners, and traditional marketing managers, that believe that they have nothing left to learn once they launch their first website. And sadly we find this among many of the largest companies in New Zealand. However the fact of the matter is, that the Internet is changing so rapidly that unless you have access to expertise that is involved in this field on a full time basis, you cannot hope to have the knowledge that will enable your website to operate to its full potential on an ongoing basis. Hence the value of the Internet Consultant.

Whether you are a manufacturer, retailer or professional service provider, the biggest mistake you can make with your website is try and spend a small part of your time attempting accomplish what should be left to experts - particularly if your key role really involves driving other parts of the business. By having an expert attend to those functions of your website that really require a level of expertise, you will ensure that every hour and every dollar spent on your website is an investment rather than a waste. Hence the vaidity of employing an Internet Consultant.

Don’t waste our time….and we guarantee not to waste yours