Website Management

"A website without management is like a car no driver...

                        ...…don't expect it to get anywhere fast."

" ....... so many business website owners forget that their website is simply a marketing tool. Once it is built is the time you start using it "

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I just don't have the time or the staff........

    ..... is the common explanation or complaint that we hear from so many business website owners in New Zealand, when asked why their website never changes and always remains the same!

But the bottom line is this..... that a website that is left to sit on a server untouched, soon suffers from the following:

• It rapidly becomes stale, dated and boring in appearance.
  
• It does nothing to encourage repeat business.
  
• Errors that lie undiscovered in the site will remain there noticed only by new visitors.
  
• The site starts to slide down in the Search Engine rankings because of lack of new content.
  

If its simply a matter of available time.......

Then engage someone to do the work for you. After all, as the owner you should hardly be doing this work yourself, because it is diverting you from your core role in the business.

If you budget for a staff member or a consultant to do even just one or two days work per month, you will surprised with the results you can achieve.


And where do I get the right staff for the job?

If you haven't got a member of staff with the relevant online marketing knowledge and expertise, this is where the role of the Internet Consultant comes into it's own, and can be so valuable to you. Select the right Internet Consultancy to work with your business, and budget to use their services for several hours each month, and you will soon find that the results achieved will soon justify the modest additional cost.

You will have immediate access to a level of online marketing and technical expertise that is hard to find in New Zealand,.....and the additional costs will soon become eclipsed by the additional income your site will generate. In fact you will likely find it much more cost effective in the long term using a consultant because you can also use them to make website design changes that you would otherwise pay a lot more for, by going to a website designer.

Outsourcing your website management is the perfect solution.

Cost effective ideas to regularly refresh your site and keep it interesting?

There are a variety of cost effective ways to keep your site looking fresh and interesting, and it usually only takes a little imagination and technical knowledge to achieve remarkable results encouraging repeat business from existing customers, and help to maintain and improve your ranking in the Search Engines.

Ideas we recommend and implement for our customers include:

• Installation of RSS news feeds that automatically update and refresh themselves on an hourly basis - great for encouraging the Search Engine spiders to come back on a regular basis.
  
  
• Imaginative promotional offers that are updated on a monthly or fortnightly basis - great for driving additional sales.
  
  
• Monthly competitions - great at encouraging repeat business and generating increased traffic.
  
  
• Use of Industry relevant articles upgraded on a monthly basis.
  
  
• Use of other automated scripts provide automatically updated content on a regular basis.
  
  
• Newsletters that are updated on a monthly or fortnightly basis.

Each retail and service sector of the market has access to new and relevant content on a regular basis. Engaging the services of a Consultant for as little as a day per month, or a day per fortnight to manage your website and refresh your site's content will make all the difference.

Our suggestion is to work within your budgets, but don't risk the investment you have made in your website by simply ignoring this issue of regular website management!