Website Visitor Tracking - Website Traffic Analysis
"Monitoring your website traffic ......
…knowing if your site is succeeding or failing"
" ....... unbelievably, less than 20% of business website owners in New Zealand bother to check how many potential customers come to their site each week!"
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So When Did You Check Your WebsiteTraffic Last ...... ?
Most website hosting companies provide a free Website Traffic Analysis Tool that allows you to check how many people are visiting your website?
That Tool is as essential to the successful and effective operation of your website as is your speedometer in determining the successful and effective use of your car.
This Website Traffic Analysis Tool (also called a Logfile Analyser), examines and processes your server logfiles and provides valuable information about how many people are using your site, as well as providing a wealth of other information that can quickly indicate whether your website is succeeding or failing. It can also be used to indicate what is working on your site and what isn't. Hence it's immense value.
If you do not using this Tool or others similar, on a regular basis, your site is effectivly flying blind, and you have no excuse if it crashes !
And after the investment you have made in your website, ......how can you expect it to produce a return if you cannot even be sure if you are reaching your target market or not?
What the Logfiles on your Server can tell you?
Every visitor to your website is tracked from the moment they come onto your site. And all of their behaviour while on your site, is also recorderd. This information is captured in your server's Logfiles. This information can be viewed and automatically analysed by the Logfile Analyser Tool that is usually provided free of charge by most hosting companies in New Zealand.
This information provides a complete story about your website and the information it provides includes:
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How many visitors your site is getting
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Where those visitors are coming from
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Which Search Engines are sending you traffic and which aren't
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Which other websites are sending you traffic
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What search terms and keywords are being used successfully to find your site, and which aren't
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How long the visitor stays on your site
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How many pages they look at
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The most commonly used pages on your site
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The least used pages on your site
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Whether your bandwidth is sufficient or insufficient to cope with the traffic you are receiving
.....and much, much more. This information provides a picure of your visitors behavioural patterns on your website and is one of the few tangible ways that you can determine whether or not your website is succeeding or failing to achieve it's objectives.
How to use your website's Logfile Analysis information
The information that you receive from your Logfile Analysis program will do much more than simply tell you how many unique visitors your site is getting each day or week.
This information can, and should be used to:
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Determine how little traffic your site is getting and identify how it can be increased
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To Identify how effectively your Search Engine marketing is performing
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To identify the keywords and search phrases you are not receiving traffic for
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To identify which Search Enines are not providing traffic as they should be
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To confirm that the Search spiders are visiting your site on a regular basis
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To identify the percentage of visitors that are leaving as soon as they have arrived at your front page
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To identify which pages on your site are not performing
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To identify your visitor/sales conversion rates
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To identify why visitors are not using the least visited pages on your site
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To determine the effectiveness of promotions or special offers that you are offering
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To determine the effectiveness of the structure of your website
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To identify which of your link partners are performing
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To determine the effectiveness of your site's navigation system
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To determine if your site is successfully reaching it's target market
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To identify other marketing opportunities
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......and most importantly if your online marketing plan is being effective and what changes or refinements are required
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