Online Marketing - Internet Marketing
"Internet Marketing.....
…the science of transforming a website into a credible revenue generating business tool!"
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We thought that one of the best ways to start this page was to identify some of the most common mistakes made by business website owners in New Zealand that result in their expensives websites producing little or no identifiable or revenue producing business....
The Most Common Mistakes and Fallacies:
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Your brand new website which has cost you thousands is now finally finished, and now you are going to sit back and wait for all that new business to start rolling in.
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You've just had your old website upgraded and your web designer has added a shopping basket and now you are waiting for all those orders to flood your inbox.
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You've got your website but getting little business and think that it is going to cost you a fortune to put it right.
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Your website is simply not performing and providing the new business you thought it would, so you've come to the conclusion that not enough Kiwis use the Internet for shopping or to find service providers
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You used the best webdesigner that you could find to build your site and now expect it magically expect to appear in a prominent position on the Search Engines
Common Issues Website Owners Fail to Understand:
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Your website is simply a tool and if that tool is not used in the appropriate way it will fail to achieve the intended result
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80% of web designers in New Zealand do not fully understand what is required to build a site that will rank well on the Search Engines
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Never stop learning and be prepared to bring in experts
Online Marketing:
A website without an effective marketing plan is generally about as much use as a car without wheels. We always try and advise our clients to structure a marketing plan before they have engaged a web designer to start building the site. Without an effective marketing strategy the majority have less than a 50% chance of success.
Your online marketing plan does need to be an expensive literary masterpiece that would look good in your local library sitting alongside the Works of Shakespeare, but it should cover and include:
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Targetting Your Market - because you need to know where you want to go before you can plan how to get there.
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How you Intend to reach your market - and you need to have some idea of the capabilities and limitations of the Internet in New Zealand at present
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Affiliate Marketing - because it allows you to be advertised and promoted on literally thousands of other websites at a cost that is directly linked to each sale you make
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Link Marketing - because it will also provide free traffic as well as assiting you to achieve a prominent position in the Search Engine rankings.
Other marketing tools such as Email Marketing and Site Content can also be included in your online marketing plan, but are often of secondary importance and usually are more relevant to encouraging repeat business rather than effectively targetting your primary market.
The reason we suggest to our clients that the marketing plan is written before the building of the website is because Marketing Tools like Search Engine Promotion, Affiliate Marketing, Link Building and even How you intend to reach your market can impact upon the technical and physica structure of the site and you are better off planning for it in advance, rather than having to make changes after the fact
No Internet Marketing Plan - Don't Know Where to Start?
We work with many of our clients to help then document a credible and realistic online marketing plan for their site which we then advise them to break down into various stages so that they can see and identify the results that each stage is achieving as they proceed. This also help maximise cost effectiveness which is an important factor for many website owners that have already paif thousands to have their sites developed only to find that their site is not achieving the results they expected.
We hope that you now understand why ....
.... an online marketing plan is so essential to your site achieving any kind of result.
If we can be of further assistance then take the time to call us!
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